An interview with Vikram Kamdar, uncovering the story of his family's renowned furniture business.
Gallery
Aug 18, 2026
Standing on Ebrahim Sultanali Patanwala Marg, the building was the residence of the Patanwala family, creators of Afghan Snow, one of India’s earliest homegrown beauty creams. Created by Ebrahim Sultanali Patanwala in 1919, the cream was manufactured in Byculla and went on to become a household name across the country.
Aug 18, 2026
Its story is also woven into the cultural history of the time. Initially mistaken for a foreign product during the Swadeshi movement because of its name and imported packaging, Afghan Snow was defended as an Indian-made product, with Mahatma Gandhi publicly acknowledging its Indian origins. The brand later became part of popular beauty culture, even sponsoring the first Miss India pageant in 1952.
Aug 18, 2026
Designed to respond to its corner plot, Patanwala Mahal’s rounded facade creates a striking presence while softening the transition between two roads. The mixed-use building accommodates both commercial and residential spaces.
Aug 18, 2026
Today, the building and the road continue to carry the Patanwala name, a reminder of the family’s long-standing presence in Byculla and the commercial history embedded in its streets.
Jul 23, 2026
We find it easy to be drawn to this building for its sense of balance - a facade that feels both symmetrical and dynamic.
Inventory
An inventory of Art Deco buildings with an interactive map showing you where they are located. Explore neighbourhoods, buildings, features and elements.
Browse AllResearch
CONSERVATION EFFORTS
The Repair and Restoration of the G.J. Rassiwalla Rope Factory Shopfront
An account of the Restoration of the historic Rassiwalla shopfront in Maskati house, detailing the cost-effective interventions that helped refresh the appearance of this iconic business,
MUMBAI'S ART DECO
Bharatmata and Liberty Cinemas: A Future for Mumbai’s Modern Heritage?
A study of the survival and legacy of single screen cinemas, through the lens of the Bharatmata and Liberty theatres.
CONSERVATION EFFORTS
Youth Outreach Programme
Our outreach creates a unique experience for children who learn by physically engaging with Deco buildings and then express their learning through visual art.
CONSERVATION EFFORTS
The Heritage List of Graded Buildings in Mumbai
The list of Mumbai's graded heritage buildings – consolidated, simplified and all in one place.
